- Uber has launched a women-only feature for its female drivers.
- They will be given the option to select a preference to pick up female passengers.
- This feature comes after months of research and pilot programmes.
Ride-hailing app Uber has launched a women-only feature that will give female drivers the option to select a preference to pick up passengers of the same sex.
"We have already doubled the number of women in our active driver base, and launching the 'Women Preferred View' feature is another positive move towards paving the way for more women to take part in the ride-sharing industry.
"We are also excited that this feature enables current female drivers with the power of choice and convenience when using the Uber app," Uber sub-Saharan Africa head of policy Busisiwe Khaba said in a statement on Thursday.
This feature came after months of research and pilot programmes, with the aim of encouraging more women to drive on the platform, therefore "increasing access to flexible economic opportunities provided by Uber", she added.
News24 earlier reported consumers of ride-hailing apps had been requesting apps available in South Africa should consider women-only features.
These requests come in light of the scourge of gender-based violence and femicide in the country.
In September 2020, Uber said it was not yet looking at an option for female passengers to request a driver of the same sex.
Then, fellow ride-hailing app Bolt did not say whether that option would be made available.
However, fast forward to 2021, and Bolt launched the option for passengers to ask for a female driver.
Uber launched its women-only feature in July.
According to it, this feature had been rolled out in other countries, including Brazil, Mexico, Saudi Arabia, and Egypt, with future plans to roll it out in other countries.
Khaba said Uber was committed to "fostering a culture of inclusiveness and diversity".
Female drivers can activate the feature at any time by switching on the rider gender preference in their driver app settings, while passengers, on the other hand, will be notified about the feature and will be asked to specify their gender on the app.